As young women around the world continue to grow into adulthood, it has always been essential to own a bra that provides confidence, while functioning to support and fit properly.
By converting to BRABAR’s special range of products and methods, your worries about buying bras will be eliminated in no time!
Meet the Founder, Wendy Herman 
The woman behind the works of BRABAR? A mother herself, Wendy Herman is dedicated to ensuring that every teenage girl can experience the optimistic state of mind that comes with a perfectly fitting bra.
“I started BRABAR after several frustrating bra shopping experiences with my own teenage daughter and realized there was a large population of underserved girls who could benefit in many ways from being fitted the right bra, as well as moms who would like to take the guesswork out of the process,” says Herman, who has already had a long career in women’s lingerie.
With time and hard work, that moment marked the start of the trending brand many girls now know and love!
What is BRABAR?
Buy BRABAR now — Click here
For a brief overview, BRABAR is a lingerie company that fits and meets the needs of teens, tweens and other young women, for petite and full body types.
“We are impacting change by shifting the conversation from body image to comfort as the foundation of confidence and helping teens feel and look their best. It’s about promoting self-love, cultivating confident young women, and empowering them based on their passions, skills, and dreams,” says Herman.
Compared to other brands, BRABAR gives girls and women the option to shop in a range of band sizes from 28 AA to 38 DDD/E. They sell items including wireless bras, bralettes, and underwear.
BRABAR’s journey
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“BRABAR started as a passion project from my dining room table sewing the first prototype and developing it with my own daughter, filling our first orders from home to a growing national brand with a concept store, a social and online presence,” Herman explained.
BRABAR has a strong purpose and is “NOT JUST A BRA” for teenage girls, but rather there is a broader aspect to the brand.
When asked about Herman’s favorite part of the company’s journey, she replied, “I have enjoyed the meaningful interactions I have had with our clients and love seeing the impact that we have first hand. We want to help girls grow up feeling good about themselves and knowing what they are capable of. It’s about the big picture: showing her how to take control and take care of her body and change the conversation. It’s not just about his physical self; it’s about the essence of who she is and how she feels about herself at this critical time in her life. Physical development has a very direct impact on self-confidence.
Their objective
Through one of their main slogans, “snug like a hug”, BRABAR strives to create an effective bra, while supporting self-esteem during school and other activities.
BRABAR’s positive bra shopping experience makes the tough life so much easier for teens, especially with the unexpected challenges that come up every day.
“In today’s fast-paced, social media-influenced society, the enormous focus on girls’ bodies can make them feel embarrassed and insecure, but our message is that a girl is fine. more than her body – “She’s someone!” Her body is just one aspect of the amazing dynamic individual that she is. Comfort is the foundation of confidence and with the right products and the right information, embodied in our ‘shop by band’ concept, girls can feel better about themselves and confident about achieving their personal goals and aspirations,” notes Herman.
The EZ-Fit Method
For those new to buying bras, or for anyone struggling to find a bra that really feels the right size, BRABAR has the solution with its EZ-fit method, which teaches young women find the correct tape measure. They also host a virtual fitting service for customers to set up a personalized session with a fit expert.
“Women today don’t know how to measure themselves, and that’s why they’re wearing the wrong size bras. We teach girls what band size means and encourage them to shop by bra size. band FIRST. We want to instill that knowing your band size is crucial for a good fit. We want her bra to fit like a strapless bra and hug the ribcage rather than hanging down at the shoulder,” says Herman.
By doing so, each customer can achieve the best fit and style of bra specifically for them and their measurements.
The essentials to add to your basket
Luckily for you, BRABAR offers a variety of diverse bra styles, designs, and sizes that all serve different functions. Continuing, Herman and his brand team have shared a look at some of their favorite pieces to suit all people and all occasions.
everyday bra
Check out this item for $36 here
“We love our everyday bra for little girls… Our everyday bra collections include a removable pad option.”
If you’re the type who loves having a basic everyday bra, the fan-favorite everyday bra is for you! This product simultaneously lifts and separates the breast, while accommodating as your cup size grows.
Soft day bra
Check out this item for $36 here
“…our soft daytime bra is a great choice for busty young women looking for more coverage and support.”
This style is basically the “sister” of the everyday bra, getting similar characteristics! With a back closure, and of course the super soft and smooth stretch fabric, the straps are fully adjustable and the bra itself is double layered for extra reinforcement.
Camisole Bra Top
Check out this item for $38 here
For BRABAR’s soft camisole bra tops, they have endless color possibilities, from solid hues to unique pieces. Pictured is the ‘plum’ colored bra where the longer cut and U-neckline allow customers to wear it either as a bra or as a top on its own. Padless and wire-free, the brand says it should be thought of as having a “cropped cami and sports bra having a baby.” For sports, dancing and those who like to go out with friends, you definitely need it!
Some other long options are the “Everyday Longline Cami Bra” and the “Soft Strapless Bra Top”.
Hug Halters
Check out this item for $36 here (all cuddly halters are $34-$36)
“Straps with or without lace, we love HUG halters for low to medium impact activities.”
This over-the-neck piece collection takes an approach where you can choose from 5-strap detail, fully open back, lace design, and more. With a crossover front, they wear the “Hug Strappy Halter Bra”, the “Hug Backless Halter Open Back Bra”, and the “Hug Lace Halter Bralette” which is pictured. Using your natural shape, BRABAR says it’s great for activities like yoga, dancing, or for use as a normal sports bra.
Soft v lace bralette
Reversible option 1 (above)
Reversible option 2 (below)
Check out this item for $38 here
“Our reversible soft lace bralette is pretty and comfortable whether you’re staying home or dressing up to go out.”
Yes, you heard that right, this design has hints of their HUG lace bralette and Soft V design, as well as being reversible! A bonus is that this v-neck piece requires no lining for coverage and can be worn interchangeably with lace or soft v front/back – see images above for reference.
They also have the “Soft V Crop Bra”, which is another flattering, reversible item available for purchase.
Invest in BRABAR
This is just an overview of all the products available, and since it’s simply time for the “new year, new me”, don’t be afraid to fuel your shopping addiction with BRABAR. You deserve it!
